AEON ECO BAG - ACTIVATION CAMPAIGN
"USE YOUR BAG - BRING MORE HEALTH"
Following with the “Plastic Free" campaign, Aeon Vietnam had organized the AEON ECO BAG ACTIVATION to raise awareness about the harmful effect of nylon bags as well as introduce the new AEON ECO to engage customers reduce nylon bags by using this Eco Bag with the key message “With AEON VIETNAM - USE YOUR BAG - BRING MORE HEALTH".
With meaningful ideas, 2EFFECT had received trust from AEON Vietnam to become a strategic partner in delivering messages and introducing new Aeon Eco bags to consumers in the South and the North. During 2 months, this campaign has reached more than 50,000 people and successfully delivered the key message about the harmful effects of plastic waste. Moreover, through this campaign, nearly 20,000 consumers choosing to use the new AEON ECO BAG for shopping.
It could be said that this is the success of 2EFFECT in delivering the health protection message to everyone through many meaningful & attractive activities
The eye-catching booth which customizes from the shape of AEON ECO Bag had attracted many customers' attention.
Moreover, the highlight of this booth is the demo processing of Plastic Bag degradation to educate customers about the harmful effects of Plastic Bag.
The staff was always friendly to advise & introduce the program for customers.
Mascot AEON ECO - the communication character of the whole campaign was design based on the shape of AEON ECO Bag, which always attracted customers, especially children with his cute & friendliness.