AEON ECO BAG - ACTIVATION CAMPAIGN
Following with the “Plastic Free" campaign, Aeon Vietnam had organized the AEON ECO BAG ACTIVATION to raise awareness about the harmful effect of nylon bags as well as introduce the new AEON ECO to engage customers to reduce nylon bags by using this Eco Bag with the key message “With AEON VIETNAM - USE YOUR BAG - BRING MORE HEALTH".
Eye-catching booth with Demo Processing of Plastic Bag Degradation is the highlight which showing the effect of plastic bag to human health. Through this process, customers will understand what they will receive when released Nylon bag into the environment
Mascot Aeon Eco Bag - communication character for the whole campaign which is a combination inspired by the shape & food patterns of Eco Bag as a mixture nationality of Vietnamese & Japanese feature